LinkedIn is an amazing platform for building your connections and professional profile, yet still to this day some of us aren’t utilizing it to its full potential. It’s a great way to network with people who can help you advance your career, and opens doors no matter what sector you work in.
To help you get ahead, we’re bringing you some top tips on how to pimp your LinkedIn profile. Whether you’re just starting out in your career or you're making a massive career jump, it’s time to use LinkedIn to help you climb the ladder.
Why is LinkedIn important?
LinkedIn is basically an online CV where you can detail your professional experience and connect with people who can help you on your career journey. If you want to reach out to someone about opportunities, or ask advice about how to progress in a particular industry, LinkedIn is a great place to start.
It’s so important these days because of the amazing opportunities that you can create off your own back. If you want to link up with top talent in your industry, you can do it with a click of a button.
It’s also crucial to know how to use LinkedIn as even if you’re not planning on reaching out to professionals, people may want to reach out to you. If you’re not on LinkedIn, potential employers and connections won’t be able to find you and stalk your profile to learn about your not-so-hidden talents.
So, how can you make the most out of LinkedIn?
- Add your experience and qualifications
This one seems obvious, but so many of us don’t add all of our experience for fear that it might be inappropriate. Sure, adding the paper round that you had when you were 12 might be a little far, but most experience is valuable in some way.
Think about the transferable skills that you may have developed during your time on each job, and use that to angle towards how your experience would help you in your desired career. It’s also really important to be honest about your experience and qualifications. It’s never a good look to lie, so be upfront and honest about what you’re capable of. If you want to upskill, then consider investing in some professional training to help you stand out.
- Write articles
This one can seem a little daunting, but articles help you make your voice heard and catch people’s attention on LinkedIn. Writing articles needn’t be as hard as you think. With loads of tips online about how to create shareable content, you should be able to write something interesting on a topic you care about.
Writing can be a great way to show that you’re engaged with the space you want to develop a career in, especially if you’re moving from one industry to another. Career changers in the past have built a network and shared content that has helped them land a job in their desired field.
- Connect with professionals
Don’t be shy. When you first start on LinkedIn the chances are that you will be hesitant to connect with people because you’re unsure whether it’s the ‘done thing’. Well, it is and you totally can.
However, connecting with random people probably won’t go down well, so be sure that you have a reason for reaching out. The handy connection link will show you whether you’re a first, second or third connection and if you have connections in common you can ask your current connection to put in a good word for you.
- Use a cover photo
If you’re in the world of marketing this one is even more crucial, and it’s a good idea to design your own cover photo to really make a good impression.
If you don’t work in marketing, you still need a good cover photo to show that you’re making an effort and to make your profile aesthetically pleasing. Use a photo that relates to your industry and aim for bright, uplifting colours and patterns so that the person navigating your profile will get a good vibe.
- Use a professional image
We’re sure you’ve heard this before, but using a selfie on LinkedIn is a no go. Just don’t do it.
Avoid anything that’s unprofessional - so that includes couple pics, club photos and holiday snaps. Don’t stress too much about it, as in the early days of your career it’s better to have a smiling headshot than the standard egg profile pic, but as you progress in your career you should try to get some professional pics taken.
- Write a catchy headline
If your opening line on LinkedIn is ‘Cyber Security Expert’ you might not get the attention you deserve. Equally though, writing an essay on your career history and why you love your job won’t give the right impression and will leave people feeling a little bored.
The trick is to write something catchy and interesting without going on for ages. It should detail what you do, and invite the reader to look at your profile in more detail without scaring them off.
- Ask people to endorse you
LinkedIn is great for helping people endorse each other honestly, it’s like the Trustpilot of the career world. People who have lost of endorsements will look more professional, competent and suited to their career path.
If you want to get some endorsement, you can message people and ask them to recommend you. Alternatively, you can endorse people yourself and see if they return the favour, they usually will.
When you become a student with Learning People, you will have access to our exclusive Career Services team. They are experts in all things career change; from optimising your CV to updating your LinkedIn to ensure it's showcasing your potential, and helping you navigate the complex jobs market.
If you'd like to learn more about becoming a Learning People student, get in touch with our expert career consultants today.